Ad Labelling in Russian Campaigns

Under the law, all online ads shown in Russia must be clearly labelled as per prescribed guidelines. The regulation applies to all stakeholders involved—advertisers, ad platforms, publishers, agencies, and others. 

Step 1:

In Add a new campaign select ERID

The ERID section has two options

  • Manual Input: Manually add token for each creatives.
  • Auto Generate: We will auto generate token based on creatives.

Step 2:

Upon Selecting Manual option

The Ad labelling token ID can be added upon uploading the image

Step 3:

Upon Selecting Auto Generate

Add the following details:

  • Customer TIN: Advertiser TIN
  • Executor TIN: Contractor TIN
  • Contract Date: Date of the contract
  • Contract Number: The unique contract number
  • *Added ad labelling details are checked to verify if a contract exists corresponding to the added information; if yes tokens are auto-generated.

Step 4:

*Optional Contract Creation
  • - If no contract is found corresponding to the added information, the contract creation form will come.
  • Add all relevant details once and the contract is created, tokens will be auto-generated.

Still need help? Contact us: support@xapads.com

Share